Front Row Academy
Construction workers on site — Front Row Academy recruitment
Part of Front Row Support

Building workforce. Building futures.

Candidate placement into construction and trades, contractor partnerships with real benefits, and an in-house projects team — all backed by a give-back model that supports clubs and communities.

What We Do

Recruitment that gives back.

Front Row Academy supports candidates into work, partners with contractors who need reliable staff, and gives back to the rugby clubs and communities that shape our people.

Candidate Placement

We place candidates into temp and permanent roles — predominantly in construction. Every placement is backed by training, development and clear standards.

Contractor Partnerships

Contractors gain fast access to reliable staff, visibility across our network, and discounts on Front Row Support events and memberships.

Give-Back Model

A portion of every placement goes back to the candidate's club — supporting sponsorship, development and player welfare. No club? It goes into a training or charity pot.

In-House Projects

Our specialist team delivers commercial and domestic work — from roofing to groundworks — for homeowners, developers and maintenance companies.

Front Row Academy founding team collaborating on recruitment strategy
Our Story

Built on the ethos of a sports team

Front Row Academy was founded by Charlie Beech alongside Alexandra Kent and Ami-Louise Jackson. We're part of Front Row Support — a business community built on the ethos of a sports team.

Charlie is a semi-retired professional rugby player with a mission to support players transitioning from professional sport into the working world. Alexandra and Ami-Lou are entrepreneurs with backgrounds in construction, recruitment and business development. Together they formed the Academy.

The Academy isn't just for professional players. We support grassroots clubs throughout rugby — from juniors to first teams. Every candidate gets development, training and clear standards, giving them a smoother transition and giving contractors reliable, hard-working staff.

With a broad pool of skills, roles can often be filled quickly — reducing downtime when you're short-staffed. And alongside placements, our in-house team of specialised tradespeople works on commercial and domestic projects for homeowners, developers, maintenance companies and more.

The Team

Meet the Founders

Three people with complementary skills and a shared mission.

Charlie Beech, Co-Founder of Front Row Academy

Charlie Beech

Co-Founder

Semi-retired professional rugby player with a mission to support players transitioning from professional sport into the working world.

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Alexandra Kent, Co-Founder of Front Row Academy

Alexandra Kent

Co-Founder

Entrepreneur with a background in construction, recruitment and business development. Driving growth and operational excellence across the Academy.

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Ami-Louise Jackson, Co-Founder of Front Row Academy

Ami-Louise Jackson

Co-Founder

Specialist in recruitment and subscription-based services. Bringing deep industry knowledge to candidate and contractor relationships.

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